Social media has become a crucial part of daily business activity, especially for companies looking to attract millennials. Well over half of the American population is plugged into at least one social media account, as of 2015. But, it's not longer... (Read More)
How do you define success? According to the Merriam-Webster dictionary, success 'includes not only the achievement of wealth, respect or fame but also the desired result of an attempt.' While there is no one formula for success, some of the world's... (Read More)
Marketing is one of the most significant and under appreciated aspects of a growing business. When the going gets tough, many executives cut advertising budgets in an effort to save money. However, these cuts may actually end up hurting the business... (Read More)
Is your company using social media to get the word out about employment opportunities? Those that aren't could be missing out on an incredible way to discover great job candidates.
Research shows that more and more people looking for employment... (Read More)
Branding is one of the most important aspects of your business. It's what sets you apart from the competition. It's how people identify and connect with you. It's what you stand for and what you strive to be.
That being said, there's more to... (Read More)
Have you heard of the 5-3-2 rule? If you're using social media to promote you and your business, it's a great way to help you decide what types of content to post.
The rule was proposed by TA McCann from Gist.com and is a rather simple and... (Read More)