Comprising of 25 percent of the U.S. population, Generation Z is the country’s first all digital-native group. Gen Z tops out around age 20 outnumber the often sought after millennials. So how are brands catering to this audience?
Quality... (Read More)
They are called Millennials, but according to a new study, they may more aptly be called members of the 'entrepreneurial generation.' More than one-third of Millennials in a recent survey have worked for a startup company. And about 30 percent of... (Read More)
Giving back to your community is not only the right thing to do. It can have valuable benefits to you and your company. That's why many businesses — even ones with only a handful of employees — are putting corporate social responsibility (CSR)... (Read More)
The key to marketing a brand is creating content that targets your audience. That means focusing on the right consumer with the right message. The result? Increased engagement. Get to it:
Do research on the right audience and learn... (Read More)
Cyber attacks are becoming increasingly common at small- and medium-size businesses. The source of many of these attacks? Employees. In many instances, employees unknowingly grant hackers access to their company's system. That's why it's so... (Read More)
Improving your website is one of the best ways to achieve a better online presence and keep your brand interesting and relevant. Whether its redesigning the site or adding fun new content, the options are endless. The best part is that most of these... (Read More)
Every evening, it's the same. You are determined to leave on time. Yet again, you find yourself finishing one more thing, answering one more email, or talking to one more co-worker. Or perhaps you spend a few hours every weekend catching up on your... (Read More)
Refreshing your marketing campaign is one of the best ways to improve your brand and increase awareness. Make the most of your material with these effective tips to revamping content marketing.
It’s important to keep track... (Read More)
It's estimated that on-the-job stress costs U.S. companies more than $300 billion annually in increased absenteeism, reduced productivity, increased health care costs and employee turnover. Stress, however, is a very individualized phenomenon —... (Read More)
Finding the perfect social media platforms for your brand is important to having a successful marketing strategy for the year. Although previous marketing news suggested being active on every platform, new strategies show that focusing on a few... (Read More)