E-mail is one of the most popular marketing tools for small businesses today. But federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties. Unfortunately, each year small... (Read More)
Construsting a successful marketing funnel is an excellent way to maximize a strategy for increased sales and profitability. A marketing funnel is a strategy for turning potential consumers into a sale and ultimately a loyal customer. Most... (Read More)
Does your business have its own Yelp page? Yelp is a social review platform that has 83 million unique desktop visitors, 74 million unique mobile visitors and 28 million unique mobile app users each month. It's growing in popularity by virtually any... (Read More)
To kick off Chef Appreciation Week, we wanted to take a moment and extend a huge 'THANK YOU' to all our favorite chefs out there! You make magic happen in the kitchen, and we're thrilled to be part of your team. Shop our best sellers and shower... (Read More)
Marketing is constantly fluctuating towards new technology and cultural changes. While 95 percent of marketers know that multi-channel targeting is crucial to campaigns, fewer than half have the technology to capitalize on new methods that could... (Read More)
New advances in AI technology are changing the way everyone looks at their industry, including marketing. Although it's still a relatively new field, we suggest staying ahead of the game. Take the lead and prepare your business now for any future... (Read More)
Comprising of 25 percent of the U.S. population, Generation Z is the country’s first all digital-native group. Gen Z tops out around age 20 outnumber the often sought after millennials. So how are brands catering to this audience?
Quality... (Read More)
They are called Millennials, but according to a new study, they may more aptly be called members of the 'entrepreneurial generation.' More than one-third of Millennials in a recent survey have worked for a startup company. And about 30 percent of... (Read More)
Here's a surprising statistic from a recent Gallup poll. Only 41 percent of U.S. employees say they definitely know what their company stands for — its mission, or why it's in business, and how it's different from competing companies.
While... (Read More)