Marketing has evolved so much in the past decade, causing many in the marketing world to create and find new strategies at the drop of a hat. Most marketers will agree this is due to the rapid evolution of technology and social media. However, we found that sometimes it’s better to stick to the classics, instead of jumping the gun on a new project. We rounded up a few of our favorite overlooked marketing strategies that still pay off in a big way.
Take advantage of your mailing list
Even though some critics will say email marketing is a thing of the past, it is still a widely used marketing tool. Studies continue to show that email marketing is one of the most effective ways to reach consumers and promote a business. Use your list to your advantage and make promotions or specials that are tailored to your target market.
An easy way to get your products into the hands of new consumers is by including small promotional gifts. It may seem like a waste of money, but they are a great insight into your business and products. Consider giving them out at events where you’ll find your target market or include it in bags at check out. It doesn’t have to be an expensive gift; it just has to be enough to leave a lasting impression with your consumers.
Although coupons are an obvious strategy to promote your business, it’s an effective way to bring your customers back. Incorporate them into your email marketing campaign, give them to return customers to show your appreciation and even bring them along for events.
Networking and exposure
This is one of the most commonly overlooked; however, taking the time to network and show others about your business is a great way to increase exposure. Look into conferences, seminar or local events where you can talk more about your business and increase awareness. Just remember you are always an extension of your brand, so stay on brand and attract new consumers to check the business out.