Social media has become a crucial part of daily business activity, especially for companies looking to attract millennials. Well over half of the American population is plugged into at least one social media account, as of 2015. But, it’s not longer about just owning a profile page on common sites such as Facebook, Instagram or Twitter. Companies must also learn how to balance the art of pushing out creative content without being too aggressive while also maintaining a continuous two-way conversation with consumers on these new outlets.
When used wisely, social platforms are one of the most effective ways to promote a brand to massive audiences on a global scale. They allow companies to not only introduce their products, but also showcase the brand’s personality. Very few other marketing tools give people the opportunity to get to know all of the characteristics of a brand. Social platforms are also one of the most cost-efficient ways to reach and audience without a huge money or time commitment, which is always a major plus.
Social media also makes it easier for business to directly communicate with customers, gather valuable data and feedback, and deliver quality customer service. On the flip side, though, the real-time aspect of these tools also means that companies have to be responsive and remain transparent. Another perk of social media is the two-way conversation these tools open up between brands and consumers, enabling companies to better establish deeper relationships, develop a loyal following and enhance company trustworthiness.
Ultimately, whether it’s creating brand awareness, building relationships or driving sales, with the right social media strategy and engagement efforts, the possibilities are endless for companies to take their brand to a whole new level.